The Ultimate Educational Experience For Contractors

Goodman Marketing Summit, TSM 301, EPIC2021 & 3-Night Hotel Stay at Paris Las Vegas

$795 per attendee

EPIC2021 PRE-EVENT - GOODMAN MARKETING SUMMIT
Wednesday, October 27
10:00am - 5:00pm

Marketing can be confusing and expensive. Getting your message out to your market is harder today than ever before because of the many channels available to consumers. Today more than ever before we are living in an experiential marketplace and need to know what experience our customers are looking for. Participants will work on developing a marketing strategy for their company, including a branding strategy, customer profile strategy, media strategy and messaging strategy for the services they provide. Once the overall strategy is developed participants will identify the advertising resources that are available to them and which ones fit into their budget. All of this will be put into action as we work to define the customer journey and how that fits into the overall customer experience.

The objectives for the
Marketing Summit include:

  • • Defining your Brand
  • • What do Your Customers Want
  • • Best Way to Reach Your Customers
  • • Establishing Your Budget
  • • Creating Your Plan

GOODMAN TSM 301
TSM 301 to take place during EPIC2021 Breakout Sessions
Thursday, October 28: 10:30am - 12:00pm & 1:00pm - 2:30pm
Friday, October 29: 10:30am - 12:00pm

Developing your territory through partnership. Participants will have the opportunity to attend this event with up to two of their key dealers. Both the TSM and dealer will choose whether they will attend the “Business Planning Boot Camp” or the “Marketing Summit.” They will then have the opportunity to participate in one of our Strategic Alliance member’s dealer event where they will learn from industry experts about the latest trends and practices that are driving dealer success. During the Break out times participants will do a deep dive into why “Goodman” and/or “Amana”, financial literacy, financing dealer conversion web and marketing presence and accessory sales.

Become a Partner in Your Dealers Business:

  • • Dealer Segmentation
  • • HVAC Business Cycle
  • • Finding My Why
  • • Product Application
  • • Dealer Needs Assessment
  • • The Residential Sales Process

The Event Planner will secure your hotel room for you in the group block. Please do not contact the hotel directly. Any special request or modifications can be sent to events@egia.org. Room reservations will be booked at Paris Las Vegas. Hotel Check-In: Tuesday, October 26th and Hotel Check-Out: Friday, October 29th. Hotel confirmations will be provided closer to the event date. You will need your photo ID and credit card for incidentals at check-in.

How many tickets to the Goodman Marketing Summit & EPIC2021 would you like?

$795.00

29 in stock

SKU: EPIC2021-Goodman-TSM Category:

Event Details

Date: October 27, 2021

Start time: 10:00 a.m.

End time: 05:00 p.m.

Venue: Paris Las Vegas, Las Vegas

Directions: Las Vegas, NV

Cancellation Policy

The deadline to cancel your EPIC2021 registration without penalty is 30 days prior to the event start date (September 28th, 2021). A 100% refund will be granted. Cancellations received after September 28th, 2021 will not be refunded.