President, RCI, llc and Scott Deming Speaking, Training & Consulting
In this session, you will learn the process for creating a uniquely different contractor business and a distinctive brand. The key to continuous growth and sustainability is creating a brand that stands out in the sea of sameness. Together, we will go through the simple steps to help you look at your business from your customers’ perspectives and create a one-of-a-kind service level, organization and brand that your employees and customers will remain fiercely loyal to.
In this session you will learn how to:
- Stop Selling Commodities
- Create Innovative Customer Solutions
- Understand and Shatter Your Customers' Expectations
- Disrupt the Perception of "What a Contractor Is"
- Look at Your Business from All Others in Your Market
- Create an Emotional and Loyal Connection with Every Customer