EPIC2021

October 28-29, 2021

Paris Las Vegas

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EPIC2021, the most highly anticipated event of the year for the home services industry, will take place October 28-29 at Paris Las Vegas on the iconic Las Vegas Strip. EPIC2021 will feature celebrity keynote presenters, breakout sessions delivered by legendary industry experts, access to best-in-class product and service providers, dynamic networking opportunities and an unforgettable evening party.

This is the can’t-miss event of the year for contractors.
Register now before the event sells out!

Keynote Presenters

Agenda

Wednesday - Optional Pre-Events

Thursday - Conference Day 1

Friday - Conference Day 2

10:00AM - 4:00PM

Daikin Elite Summit

Daikin Elite Development Dealers are invited to register and attend this event which will take place on Wednesday, October 27th from 10:00am-4:00pm at Paris Las Vegas. Attendees will hear important Daikin updates and receive marketing, branding and leadership training from some of the top trainers in the industry including Gary Elekes, Scott Deming and Steve Shallenberger. Lunch will be provided.

REGISTER FOR DAIKIN ELITE SUMMIT & EPIC2021

10:00AM - 5:00PM

Goodman Marketing Summit

Marketing can be confusing and expensive. Getting your message out to your market is harder today than ever before because of the many channels available to consumers. Today more than ever before we are living in an experiential marketplace and need to know what experience our customers are looking for. Participants will work on developing a marketing strategy for their company, including a branding strategy, customer profile strategy, media strategy and messaging strategy for the services they provide. Once the overall strategy is developed participants will identify the advertising resources that are available to them and which ones fit into their budget. All of this will be put into action as we work to define the customer journey and how that fits into the overall customer experience.

REGISTER FOR Goodman Marketing Summit

8:00AM - 9:00AM

Check-in & Breakfast

Opportunity to network, visit with exhibitors and enjoy a complimentary breakfast buffet.

9:00AM - 10:00AM

Opening Keynote - Raise the Bar

Presenter: Jon Taffer

Energetic, passionate and commanding of your attention, Jon Taffer – Executive Producer and Host of Bar Rescue - has over 30 years of experience in the hospitality business and has rescued over 1,000 bars and restaurants from the brink of failure. With an eye on high standards and avoiding costly mistakes, Jon offers business audiences his strategies so they can raise the bar in their own industry. Jon stresses the importance of remembering your customers and strategic partners – or risk losing them -- how to attract and retain good talent, ways to bring out the competitive instincts in your workforce, and how dysfunction can be mitigated by insisting on, implementing and following through on, high standards.

10:00AM - 10:30AM

Break

Opportunity to network and visit with exhibitors.

10:30AM - 12:00PM

Breakout Sessions

Attendees choose to attend one of the following breakout session options:

• Digital Marketing - Executing a Plan to Dominate Using Digital • BE EPIC: Create an Unprecedented Client Journey and Extraordinary Experience • Servicetopia – The Ultimate Customer Service Experience • Contractor Panel

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Breakout Option 1: Marketing Digital Marketing - Executing a Plan to Dominate Using Digital Presenter: Gary Elekes Watch Preview Video

The "Digital Marketing Revolution" is well under way! This convergence of trends in media is impacting how brand strategy is being seen by varying generations and demographic groups. Contractors today must understand the mediums, and opportunities that exist to use the technologies at hand, to fully optimize their brand and lead generation.

In this session we will:

Discuss a plan to become a leader in your market utilizing digital mediums in concert with traditional choices.
Review the full outline of how to execute, starting with fundamentals of Search Engine Optimization, how to properly invest to maximize lead generation, including determining your true cost per lead in digital. This not only includes where to invest money for digital (based on market analysis & metrics), but also how to make the right decisions for your company's brand strategy.
Discuss the need to drive a video strategy, customer reviews, reputation management, creating great content on video, driving links from these videos as well as tying the videos to social media.
Dive headfirst into how to make your social media more engaging, fun, entertaining, and most importantly engage more clients.
Detail key strategies in e-mail marketing and tying all mediums together in one completely aligned strategy.
Review the key measurements of success and how you should view your analytics in digital, by looking at your dashboard, and determining the effectiveness of your campaigns.

Join us for an energetic, enlightening and focused approach to taking your digital brand to the next level.

Breakout Option 2: Sales BE EPIC: Create an Unprecedented Client Journey and Extraordinary Experience Co-Presenters: Drew Cameron & Russ Horrocks Watch Preview Video

You have never, nor will you ever sell anything to anyone. From the beginning of time, people choose to buy or choose not to buy. Your job is to ELEVATE the consumer buying experience and get out of your way into alignment and harmony with the customer and the way THEY WANT TO and WILL BUY.

You will discover the framework required to build your credibility and position of trust and get into the “field of flow” with the customer. We will share next-level information necessary to navigate today’s marketplace and consumers who possess new buying patterns and access to an extensive knowledge base and a variety of options that cause customers confusion from competitive chaos.

Creating an Unprecedented Client Journey and Extraordinary Experience will help you stand out in this sea of sameness from companies that all comparison-sell, which drives customers to comparison-shop the perceived commodities “to compare apples-to-apples” and get what they think is the best deal.

You will discover how to stop the madness and insanity of running into stalls, objections, and cut-throat competition, and learn to differentiate your company and solutions and close more sales for more money with greater profitability and customer happiness.

Don't be ordinary. Shatter expectations and BE EPIC!

Breakout Option 3: Customer Service Servicetopia – The Ultimate Customer Service Experience Presenter: Jason Young Watch Preview Video

In this presentation, Jason Young will explain how a company can deliver a transformational service experience — Servicetopia — with each and every customer encounter.

What is Servicetopia? Imagine an environment where all employees are aligned with the mission and vision of the company and every day they go to work committed to providing exceptional service to every customer. They understand their purpose in the organization. They perform their duties with passion as they seek to meet every customer’s needs. They are professional and work tirelessly to build customer loyalty. They follow a carefully outlined process to ensure customer satisfaction and eliminate pain and frustration. And in the end, they add a little pizazz to surprise and delight the customer.

Purpose. Passion. Professional. Process. Pizazz. These are the hallmarks of Servicetopia, the behaviors required for delivering exceptional customer service, everyday. Jason Young will share how a company can deliver on Servicetopia, where high levels of customer satisfaction and retention are sustained; and where employees derive personal and professional satisfaction from delivering great service and the customer is the beneficiary. You’ll discover that a commitment to Servicetopia can help your organization make a name for itself and impact the bottom line.

Breakout Option 4: Peer-to-Peer Idea Sharing Contractor Panel Moderated by: Weldon Long Panel Participants: TBD Watch Preview Video

How can you or your company attain the next level of success – whether that’s finally reaching profitability, doubling your annual sales, or anything in between? Talk to contractors and business owners who have already done it!

This contractor panel session will feature several owners and operators of successful home service businesses discussing the pivotal strategies that helped get them to where they are today, as well as responding to live questions from the audience.

All of the members of this contractor panel have wisdom that is based on real-world situations and having boots on the ground as we speak, making for a truly unforgettable peer-to-peer idea sharing experience.

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12:00PM - 1:00PM

Lunch

Opportunity to network, visit exhibitors and enjoy a complimentary lunch buffet.

1:00PM - 2:30PM

Breakout Sessions

Attendees choose to attend one of the following breakout session options:

• Higher Technician Sales, A Diagnostic Approach • The Six Steps to Planning and Execution! A Strategic Process for High Performance and Productivity • The New Demographics & How They Affect Your Business, Today & Tomorrow • Unfiltered: Riffing About Contracting LIVE

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Breakout Option 1: Technician Strategy Higher Technician Sales, A Diagnostic Approach Presenter: James Leichter Watch Preview Video

This fast-paced breakout session will provide a wealth of powerful diagnostic techniques that are designed to significantly improve your technician’s ability to detect issues in your customer’s home that many techs would have never identified. When a technician has proper tools and training, they will have the confidence to suggest work that would have otherwise been missed, and you will see a serious reduction in profit killing call-backs.

When you apply the easy to follow concepts that will be shared in this breakout session, your technicians will feel more professional and they will be taken more seriously. Clients will be happier and the boss will enjoy higher revenue without the worry of compromised values.

Here is What You Will Learn

The difference between a parts changer and a technician and why it matters.
How to motivate your technicians so that they will want to look and act more professional.
How to improve the perception of professionalism with great uniforms.
What the best tools and test instruments are for advanced diagnostics.
Why some popular test instruments do not work properly and fail to detect problems.
Advanced diagnostic techniques to uncover hidden problems.
How to reliably tell if component failure is imminent, even when it appears to be fine.
How to setup and maintain an effective training program that techs will actually be excited to attend.
Which key performance measures should be monitored and how to calculate them.

Breakout Option 2: Performance & Productivity The Six Steps to Planning and Execution! A Strategic Process for High Performance and Productivity Presenter: Steve Shallenberger Watch Preview Video

Many people wonder how to navigate change or problem solve, both in their personal life and with their teams. It doesn’t have to be that way any longer. This session will help you transform your biggest problems into a powerful solution by using our proprietary Six-Steps to Planning and Execution. The Six-Step process brings organizations together with a common language and process to address any issue, saving them countless hours and a significant amount of money while fostering imagination and collaboration!

During this session, we’ll do a “Rapid Planning Workshop” together. You will choose the biggest issue you’re facing right now – personal or professional – and we’ll walk through the Six-Step Process together to help you find a solution to solve that issue. At a personal level, people have used this process to improve health, a relationship, make more money, or connect with their vision. At a team level, organizations have used the Six-Step Process to increase sales, reduce turnover, transform culture, introduce a new product or service, reduce costs, and so on. This will be a life-changing experience because you will have a process you can use over and over again in your personal life, with your family, and with your organization!

Key Take Home Value:

Discover a powerful process to reduce stress and increase productivity.
Learn to navigate and manage change and disruption in your organization and personal life.
Use the proprietary Six-Step Process to flawlessly execute at the highest level.
Apply and learn a process to solve your biggest issues and problems.
Each attendee will receive a copy of the book, "The Transformation Challenge: The Six Steps to Planning and Execution."

Breakout Option 3: Changing Demographics The New Demographics & How They Affect Your Business, Today & Tomorrow Presenter: Kelly McDonald Watch Preview Video

The latest demographics for the U.S are startling and profound. One in three Americans is not White. Five states have “minority majority” populations. Young people are increasingly opting not to get married. Rural communities are losing population fast. Religious affiliation is at record lows. And Millennials’ top reason for buying their first home is “for their dog”.

Now, more than ever, it's imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or organization if you don't know what your community looks like today?

And the changes in demographics take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even life stage and level of affluence, to name a few. Diversity of thought helps companies stay leading edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.

This presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.

KEY POINTS:

The five biggest consumer trends and what they mean for your business right now.
Key market segmentations and the values associated with each to better understand customers and coworkers.
The differences between generational segments and how the varying wants and needs of generations impacts the service you provide.
Common obstacles will be reviewed in order to avoid communication or service mistakes, both internally and externally.

Breakout Option 4: Industry Insights & Best Practices Unfiltered: Riffing About Contracting LIVE Presenters: Weldon Long, Gary Elekes, Drew Cameron Watch Preview Video

What happens when you put 3 of the brightest minds in the contracting industry together, mix in a few drinks, start talking about contracting and capture it all on camera live at EPIC2021? Well, you are about to find out.

During this session, you’ll get a behind the scenes view of the filming of the next round of episodes for the popular web series “Unfiltered: Riffing About Contracting” featuring New York Times bestselling author Weldon Long, International Consultant of the Year winner Drew Cameron, and renowned educator and entrepreneur Gary Elekes. Watch as the trio open up about their industry experiences over the last four decades and offers insights into the true tricks of the trade and blueprints to profitability and prosperity.

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2:30PM - 3:00PM

Break

Opportunity to network and visit with exhibitors.

3:00PM - 4:00PM

Keynote Presentation - Teamwork: The Power of Partnerships

Presenter: Passing Zone

Jon and Owen don't just talk about teamwork -- they DO it. The Passing Zone shows your people how to be a high-performance team. It takes trust, cooperation, communication, and practice. Chainsaws fly through the air, audience members become part of the team, and your group will laugh, gasp, and wipe tears from their eyes during this hilarious keynote from one of America's most dynamic performing duos.

4:00PM - 5:30PM

Product & Services Showcase

Discover new products and services that are designed to help you overcome your business challenges by visiting the various exhibitor tables inside the main ballroom. Beer, wine and light appetizers will be served.

7:00PM - 10:00PM

Evening Party - Chateau Nightclub & Beer Park at Paris Las Vegas

By popular demand, we are returning to Chateau Nightclub at Paris Las Vegas for an EPIC evening party after 2019’s unforgettable event. This year, we will not only take over all of Chateau Nightclub’s picturesque outdoor rooftop nightclub once again, but we have also secured the inside of Beer Park (directly below Chateau Nightclub) to provide a quieter space for those that want to network with their peers. So, whether you want to let loose and party the night away (Chateau) or enjoy a relaxed environment (Beer Park), we’ve got you covered. Entertainment, food stations, open bar and more will be provided. You won’t want to miss this.

8:00AM - 9:00AM

Breakfast

Opportunity to network, visit with exhibitors and enjoy a complimentary breakfast buffet.

9:00AM - 10:00AM

Keynote Presentation - Leading Your Team to Success

Presenter: Captain "Sully" Sullenberger

How you prepare, train and lead makes all the difference when you are confronted with a challenge. Capt. "Sully" Sullenberger’s life-long pursuit of learning and investing in himself shows the importance of education and preparedness, and illustrates that true leaders must always lead by example. In this presentation, Capt. "Sully" Sullenberger will challenge and inspire teams to establish a foundation of passion for their work, build trust in each other, and commit to always reaching for the highest standards.

10:00AM - 10:30AM

Break

Opportunity to network and visit with exhibitors.

10:30AM - 12:00PM

Breakout Sessions

Attendees choose to attend one of the following breakout session options:

• How to Create Brand Distinction: Become the Only Contractor Choice in the Minds of the Consumers • Culture Rocks: How to Amp Up or Revolutionize a Company’s Culture • Ask the Experts • TBD

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Breakout Option 1: Branding How to Create Brand Distinction: Become the Only Contractor Choice in the Minds of the Consumers Presenter: Scott Deming Watch Preview Video

In this session, you will learn the process for creating a uniquely different contractor business and a distinctive brand. The key to continuous growth and sustainability is creating a brand that stands out in the sea of sameness. Together, we will go through the simple steps to help you look at your business from your customers’ perspectives and create a one-of-a-kind service level, organization and brand that your employees and customers will remain fiercely loyal to.

In this session you will learn how to:

Stop Selling Commodities
Create Innovative Customer Solutions
Understand and Shatter Your Customers' Expectations
Disrupt the Perception of "What a Contractor Is"
Look at Your Business from All Others in Your Market
Create an Emotional and Loyal Connection with Every Customer

Breakout Option 2: Company Culture Culture Rocks: How to Amp Up or Revolutionize a Company’s Culture Presenter: Jim Knight Watch Preview Video

Jim Knight uses the visceral backdrop of several well-known brands, including Hard Rock International, as a platform to discuss key strategies to transform any organization’s culture. In his signature Rock ‘n Roll style, Jim delivers insight on every element of organizational culture, including: a Clear-Cut Definition of Culture (finally!), Heritage Vs. Culture, Brand Ambassadors, Employee Engagement, and How To Hire (and retain) Leadership Rock Stars. If you’re open to disruptive change within your organization, don’t miss the opportunity to hear what all the noise is about.

Breakout Option 3: Questions & Answers Ask the Experts Presenters: Weldon Long, Gary Elekes, Drew Cameron, James Leichter Watch Preview Video

Open panel Q&A session with EGIA Contractor University’s renowned faculty. Audience members can ask the burning questions affecting their businesses and get immediate answers from the industry’s top experts.

Breakout Option 4: TBD TBD Presenter: TBD

TBD

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12:00PM - 1:00PM

Lunch

Opportunity to network, visit with exhibitors and enjoy a complimentary lunch buffet.

1:00PM - 2:00PM

Closing Keynote Presentation - Daymond John's 5 Shark Points: Fundamentals for Success in Business and Life

Presenter: Daymond John

Daymond John has been a phenomenally successful business person for over 25 years. Along his entrepreneurial journey, through his many successes as well as failures, he has learned a few things about getting the best out of business and life. He believes the keys to his success include establishing the right mindset and following a few fundamental principles, which he calls his five "S.H.A.R.K. points.”

Top of Agenda

Presenters

Daymond John

Shark Tank Investor, Entrepreneur, and FUBU CEO

Jon Taffer

Entrepreneur, Bestselling Author & Executive Producer and Host of Bar Rescue

Captain “Sully” Sullenberger

“Miracle on the Hudson” Captain, Best Selling Author and Subject of the Major Motion Picture Sully

Passing Zone

World-Renowned Entertainers and Speakers on the Power of Partnership, Innovation, Collaboration, and Execution

Jim Knight

Business culture catalyst, former Hard Rock International Executive, and author of Culture That Rocks!

Kelly McDonald

Multicultural marketing and business trends expert, founder of nationally recognized ad agency McDonald Marketing

Jason Young

Former Senior Executive at Southwest Airlines & Renowned Training & Development Expert

Weldon Long

New York Times Bestselling Author & Contracting Business Expert

Drew Cameron

President, Flow Odyssey and Energy Design Systems, LLC

Gary Elekes

President, EPC Training & Co-Founder, iMarket Solutions

Steve Shallenberger

Best Selling Author and President of Becoming Your Best Global Leadership, LLC

James Leichter

President & CEO, Aptora Corporation, Mr. HVAC LLC, RA Tax and Accounting Inc.

Scott Deming

President, RCI, llc and Scott Deming Speaking, Training & Consulting

Russ Horrocks

Vice President, Flow Odyssey

Bruce Matulich

CEO & Executive Director of EGIA

“It was an EPIC event. It was a great experience for me personally and professionally. The ability to network with other successful contractors and with the trainers and consultants in the industry is wonderful.”

- Jeremy Lee, Schneller and Knochelmann Plumbing, Heating, and Air

“I’ve been to hundreds of things like this. I was very impressed and will likely join EGIA”

- Dave Jones, Atlantic Refrigeration and Air Conditioning, Inc.

“Thank you, for putting together a quality conference. The conference was by far the best I’ve attended among the industry. I look forward to next year!”

- John Lea, Bill Lea Service

“We were wowed once again. High class and love that we are a part of this organization!!!”

- Holly Lyons, Lyons Air Conditioning and Heating

“My team was blown away on how far you have come since our last visit. It was as good a convention as I ever attended. Food, people, EGIA staff, Speakers, - put it all together as they say in baseball - it was a home run!”

- Mickey Lebeck, MSI

“The breakout sessions were eye opening. They really get you to think and contemplate how you are doing business and you are able to see ways to improve and expand”

- Amy Updike, Masterworks Mechanical

“I am new to EGIA. It was a great learning experience and networking and looking forward to next year. Thank you for putting this together.”

- Greg Schomburg, Schomburg Heating & Cooling

“I look forward to next year. Our company has grown drastically since we have applied EGIA teaching into our business.”

- Crystal Muro, Comfort Time Heating and Cooling

“FANTASTIC experience! Loved the app made it so easy and super informative. The schedule on the badge was great. The keynote speakers were GREAT! Venue wonderful - really good food and staff was friendly.”

- Celeste Schulz, American Home Energy Savers

“First time and was very impressed with the results. A lot to take back home. See you next year”

- Todd Tomes, E.H. Roberts Co.

Watch Testimonial Video

Read About EPIC in the News

Exhibitors

Interested in Exhibiting at EPIC2021? Contact Lucas Ehrbar at 503-780-6045 or lehrbar@egia.org.

Book a Room

A limited number of discounted overnight accommodations are available at Paris Las Vegas for event attendees.

Book Now

EPIC2021 Sneak Peek

Thinking about attending EPIC2021? We’ve compiled a free package of educational videos from several of the experts who will be presenting live at this year’s conference! Get a feel for some of the trainers and topics you’ll experience at EPIC2021 by accessing this free sneak peek package full of valuable information for your business.

Get Your Free Sneak Peek

Contact Us

Questions? Call us at 866-502-2021

or email us at memberservices@egia.org

Goodman Marketing Summit & EPIC2021 Registration

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